Strategic Market Development

Clinical adoption of a therapy is critical to commercial success.  In many cases, the extent of the available patient prevalence pool has not yet been fully realised nor penetrated.

Across workshops with Strategic Director, Matt Godden we will unlock strategies to realise all the opportunities your technology has to offer.

Our Strategic Market Development tool kit

Analyse

Icon Available patient prevalence pool
Current penetration rate
Potential revenue
Icon Patient flow factors
Physician referral
dynamics
Icon Status of the therapy’s lifecycle against seven critical determiners
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Priorities

Strategic gaps
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Plan

Strategic market development actions
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